1.
Duran SKB-, Ramos EM-, Buiza FC-. Popular Fan Culture as an Impeller of Brand Equity: The Case of the South Korean Music Group BTS. JoE [Internet]. 2024Aug.20 [cited 2024Sep.19];3(4):2793-806. Available from: https://ecohumanism.co.uk/joe/ecohumanism/article/view/3790