N. W. . Lubis, E. S. . Rini, P. . Lumbanraja, and B. K. F. . Sembiring, “Enhancing Marketing Outcomes with Innovative Indigenous Products: A Case Study of Smes Supported By P3ud in Deli Serdang, North Sumatra”, JoE, vol. 3, no. 7, pp. 1064–1077, Oct. 2024.