BERBACHE, N. . .; NADIR, B. . .; BENREDJEM, A. . .; MENDJHI, M. . .; BENELBAR, S. . .; BOUBAKRE, N. . . Sports marketing is an economic and strategic lever to promote brands in light of contemporary media. Journal of Ecohumanism, [S. l.], v. 4, n. 4, p. 3259–3278, 2026. DOI: 10.62754/joe.v4i4.7115. Disponível em: https://ecohumanism.co.uk/joe/ecohumanism/article/view/7115. Acesso em: 5 mar. 2026.