YI, Y. . The Influence of Exhibitors Brand Equity on the Purchase Intentions of Customers: Empirical Evidence from Kunming, Yunnan Province, China. Journal of Ecohumanism, [S. l.], v. 4, n. 1, p. 4241 –, 2025. DOI: 10.62754/joe.v4i1.6305. Disponível em: https://ecohumanism.co.uk/joe/ecohumanism/article/view/6305. Acesso em: 30 may. 2025.