LIU, J.; CHELLIAH, S. Personal Brand and Consumer Purchase Intention: The Mediating Role of Perceived Emotional Value. Journal of Ecohumanism, [S. l.], v. 4, n. 1, p. 3907 –, 2025. DOI: 10.62754/joe.v4i1.6253. Disponível em: https://ecohumanism.co.uk/joe/ecohumanism/article/view/6253. Acesso em: 1 apr. 2025.