DURAN , S. K. B.-. .; RAMOS, E. M.-.; BUIZA, F. C.-. Popular Fan Culture as an Impeller of Brand Equity: The Case of the South Korean Music Group BTS. Journal of Ecohumanism, [S. l.], v. 3, n. 4, p. 2793–2806, 2024. DOI: 10.62754/joe.v3i4.3790. Disponível em: https://ecohumanism.co.uk/joe/ecohumanism/article/view/3790. Acesso em: 22 dec. 2024.