Park, D.-H. ., Natlada, W. ., & Kim, G.-G. . (2024). The Effect of Message Framing of Other Distribution Channels on Purchase Intention in TV Home Shopping: Focused on the Moderating Effect of Product Type (Luxury vs. General ). Journal of Ecohumanism, 3(7), 4522–4534. https://doi.org/10.62754/joe.v3i7.4561