[1]
Park, D.-H. , Natlada, W. and Kim, G.-G. 2024. The Effect of Message Framing of Other Distribution Channels on Purchase Intention in TV Home Shopping: Focused on the Moderating Effect of Product Type (Luxury vs. General ). Journal of Ecohumanism. 3, 7 (Nov. 2024), 4522–4534. DOI:https://doi.org/10.62754/joe.v3i7.4561.