Yoopetch, C. and Chareanporn, T. 2024. Measuring Hotel Financial and Non-Financial Performance in Thailand: The Application of Technology-Organization-Environment (TOE) Framework . Journal of Ecohumanism. 3, 6 (Sep. 2024), 1703–1718. DOI:https://doi.org/10.62754/joe.v3i6.4130.