Identity and Entrepreneurship: A Review of the Literature
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Keywords

Identity
Entrepreneurship
Business Identity

How to Cite

Herrera, J. A. A. ., Urrego, J. A. M. ., & Mangones, A. O. (2025). Identity and Entrepreneurship: A Review of the Literature. Journal of Ecohumanism, 4(2), 1273 –. https://doi.org/10.62754/joe.v4i2.6465

Abstract

This article analyzes the scientific literature produced in the last ten years on the contributions of identity theory in the understanding of entrepreneurship through a bibliographic review that included three parts: collection, analysis and synthesis. From which a final sample of 77 articles was obtained, where three main perspectives were identified: personal, social and identity construction and the use of narrative and discursive methodologies which broaden our understanding of the entrepreneurial process towards a nuanced description of entrepreneurs and entrepreneurial processes in different social contexts, conceptualizing them beyond an economic phenomenon.

https://doi.org/10.62754/joe.v4i2.6465
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