Flourishing Humanities Development in Science and Technology University: Social Support, Study Engagement and Student Loyalty

Abstract

In recent years, the humanities have encountered several challenges, particularly in science and technology universities. This study aims to examine the relationship between student loyalty, social support, and study engagement among humanities students in science and technology universities, and attempts to provide novel concepts for encouraging humanities development. 256 humanities students who came from science and technology university participated in this study, three questionnaires were used to measure their social support (teacher support, family support, friend support), study engagement (absorption, vigour, dedication) and student loyalty, data was analysed by using software SPSS v.26.0 and Amos v.24. The results indicate that both teacher and family support are significant predictors of the absorption, dedication, and vigour engagement dimensions. Student loyalty is positively correlated with teacher support and vigour. Additionally, vigour significantly mediated the relationship between teacher support and student loyalty, as well as that between family support and student loyalty. The findings emphasized the importance of teacher and family support, as well as the vigour engagement dimension in fostering student loyalty, and offered theoretical and practical insights for higher educational administrators to flourish in humanities development in science and technology universities.