New Marketing Strategies for Promoting Language Teaching Courses: The Case of Spanish and English Languages

Abstract

This study aims to understand and analyze the most effective strategies to promote Spanish and English teaching courses and programs. These languages are widespread in the world and every day there are more learners and students interested in learning them, since they are the two most spoken languages worldwide and are very important in communication, commerce, culture, and education as well. To achieve this goal, we have reviewed and studied numerous previous studies and research papers that dealt with various new and traditional methods and strategies on language course advertisements, and we also explain the importance of each strategy and how it helps us promote Spanish and English courses in particular, and any language in general, and finally we reach several conclusions and results that serve as a complete strategy and as a guide for the promotion of courses of academies and institutes that teach Spanish and/or English as a second language.