A Study of the Impact of Artificial Intelligence on Consumer Decision Making
Vol. 3 No. 6 (2024), Articles
Vol. 3 No. 6 (2024)

A Study of the Impact of Artificial Intelligence on Consumer Decision Making

Articles
https://doi.org/10.62754/joe.v3i6.4011
Published 2024-09-10
Shmatko Aleksey Dmitrievich
Doctor of Economics, Professor, Head of the Department of Organization Management, Baltic state technical university «VOENMEH» named after D.F. Ustinov, Saint-Petersburg, Russia
Volkova Anastasia Anatolyevna
Candidate of Economics, Associate Professor of the Department of Organization Management, Baltic state technical university «VOENMEH» named after D.F. Ustinov, Saint-Petersburg, Russia
Rasulov Zainodin Nurmagomedovich
Candidate of Technical Sciences, Associate Professor of the Department of High-Energy Devices of Automatic Systems, Baltic state technical university «VOENMEH» named after D.F. Ustinov, Saint-Petersburg, Russia
Remshev Evgeny Yuryevich
Candidate of Technical Sciences, Associate Professor, Associate Professor of the Department of High-Energy Devices of Automatic Systems, Baltic state technical university «VOENMEH» named after D.F. Ustinov, Saint-Petersburg, Russia
Olekhver Aleksey Ivanovich
Candidate of Technical Sciences, Associate Professor of the Department of High-Energy Devices of Automatic Systems, Baltic state technical university «VOENMEH» named after D.F. Ustinov, Saint-Petersburg, Russia
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Keywords

Consumer
Decisions
AI
Digital platform
User Engagement Index

How to Cite

Dmitrievich, S. A. ., Anatolyevna, V. A. ., Nurmagomedovich, R. Z. ., Yuryevich, R. E. ., & Ivanovich, O. A. . (2024). A Study of the Impact of Artificial Intelligence on Consumer Decision Making. Journal of Ecohumanism, 3(6), 355–364. https://doi.org/10.62754/joe.v3i6.4011
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Abstract

The article considers not only the obvious benefits of using AI, but also potential risks associated with changing consumer behavior. The study introduces the User Engagement Index (UEI), which allows measuring and comparing user activity and interaction with marketplaces, considering the influence of AI. The proposed methodology can become the basis for further research in the field of human-artificial intelligence interaction in the digital environment. The UEI formula allows for a comprehensive assessment of user engagement, considering several key factors that influence user behavior on the site.

https://doi.org/10.62754/joe.v3i6.4011
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