E-Trust and E-Service Quality on E-Loyalty: Role of E-Satisfaction and Customer Privacy
PDF

Keywords

ET
ESQ
ESAT
privacy
ELOY

How to Cite

., R., Haryono , T. ., Setiawan , A. I. ., Wahyudi , L. ., Amperawati , E. D. ., & Pradianto, M. A. . (2024). E-Trust and E-Service Quality on E-Loyalty: Role of E-Satisfaction and Customer Privacy . Journal of Ecohumanism, 3(4), 3130–3143. https://doi.org/10.62754/joe.v3i4.3831

Abstract

Main objective: investigate effect ET and ESQ on ELOY through ESAT and effect ESAT on ELOY moderated privacy. Background Problem: E-Trust, E-service quality and weak privacy of Shopee customers still need to be improved because it will affect the decline in E-loyalty. Novelty: the importance of strengthening the privacy system that is difficult to hack in the Shopee application so that customer privacy is truly protected from cyber hacking. Research Methods: samples of 265 Shopee customers in Central Java Indonesia, PLS-SEM used for data analyzing. Results: ET and ESQ have a positive link to ESAT; the effect of ET, ESQ and ESAT on ELOY is also positive. ET and ESQ affect ELOY through ESAT; the effect of ESAT on ELOY can be moderated by privacy. Conclusion: E-Satisfaction is effective as an intermediary variable for E-Trust and E-Servqual in influencing E-Loyalty of Shopee customers and privacy is effective as a moderating variable in the influence of E-Satisfaction on E-Loyalty.

https://doi.org/10.62754/joe.v3i4.3831
PDF
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.