Applying Technology Acceptance Model Theory on Distributing Electronic Money the Role of Intention Power

Abstract

The use of electronic money is currently very massive, but in some areas the use of money This electronic also still encounters many obstacles, this is because there is still a need for education and socialization in the distribution of electronic money. Objective: This study aims to analyze the use of TAM theory in distributing electronic money and its influence on usage decisions through the power of interest as an intervening variable. Research Design, Data, and Methodology: This research is a quantitative research that uses primary data from questionnaires distributed to respondents. Research data is processed through path analysis. Data processing and analysis is carried out using Smart-PLS 04 software. Results:  this study proves directly the perception of usability of use and perception of ease of use affects the decision of use, ease of use affects the strength of interest, the perception of the benefits of use does not affect the strength of interest, the strength of interest is proven to affect the decision of use, while indirectly the perception of usefulness of use does not affect the decision of use through strength interest and perception of ease of use influence the decision to use through the power of interest Conclusion: The use of electronic money still requires better socialization and education and in educational efforts to distribute electronic money using TAM theory, it is also necessary to emphasize the level of security and risk so that the usefulness of electronic money can be better understood by the public